ABOUT BLISS

Care that doesn't need translating

Millions of people live somewhere their language isn't spoken and their culture isn't the default. Bliss matches them with licensed practitioners who share both, in more than 30 languages.

Find your therapist

Our story

Bliss started with a 16 year old who had just moved from Albania to England.

Our founder, Jona Doda, was the first Albanian student at her school. When she looked for support, the people available to her were qualified, kind, and unable to hear what she was actually saying. Too much of it only made sense inside a culture she was no longer standing in.

That is the ordinary condition of everyone living outside the country they grew up in. Bliss exists so that finding a practitioner who already understands is not a matter of luck.

PRINCIPLES

What we believe

01
Language is a clinical factor, not a preference.
People describe distress differently in different languages. Care delivered in the wrong one is care delivered with information missing.
02
Access is a design problem, not a supply problem.
There will never be enough practitioners for every community. We extend the ones there are.
03
A human is always the destination.
Technology can hold people while they wait. It cannot replace the session, and we build so it never tries.
04
Lived experience is expertise.
Everyone here has needed what Bliss does. That is why decisions get made the way they do.

CLINICAL GOVERNANCE

Our clinical team

Clinical governance at Bliss sits with practising clinicians, not with engineering. They set the standards every practitioner meets, own the protocols our technology operates under, and decide what is safe to build.

Dr Arela Agako

SENIOR CLINICAL ADVISORY

Registered clinical psychologist and Assistant Clinical Professor in the Department of Psychiatry and Behavioural Neurosciences at McMaster University. She holds a PhD in Psychology from McMaster and founded Trauma Care Psychology, specialising in PTSD, complex PTSD and intergenerational trauma. She is also the founder of Albanian Community Mental Health, the first mental health organisation serving the Albanian community in Canada. Her published research covers cognitive behavioural therapy for perinatal anxiety, emotion dysregulation and intolerance of uncertainty. At Bliss she owns clinical standards, safety protocols and the evidence base behind everything we build.

Arilda Dushaj

Clinical Director

Clinical psychologist and group analytic psychotherapist, trained at the Institute of Group Analysis in the UK, with an MSc in Clinical Psychology. She has taught psychology to public health students at the University of Medicine, Tirana, and has worked on mental health research and programmes with the World Health Organization, UNICEF, IOM and the EMCDDA, including Horizon Europe projects on workplace mental health and the implementation of digital mental health services. At Bliss she leads clinical operations, from practitioner verification and supervision to the risk classification and escalation protocols behind every session and every AI Twin.

Every practitioner on Bliss holds a valid licence in their own jurisdiction and is verified before taking a single session.

Built by the people it was built for

Everyone at Bliss has lived some version of the same thing: leaving a country, arriving somewhere the words do not quite fit, being a third culture kid, explaining something that only makes sense somewhere else.

That is not a coincidence in hiring. It is the qualification.

How we help

For individuals, Bliss means finding someone who does not need the background explained. For employers, insurers and health systems, it means mental health support that fits a workforce which does not share one culture.

We are also building AI Twins: an extension of a practitioner's own way of working, trained and supervised by them, supporting people between sessions and while they wait for one. In clinical testing today. It never diagnoses, never prescribes, and always escalates to a human.

For practitioners For organisations AI safety